The technical SEO foundation most Indian sites get wrong
Half the SEO engagements we take on start with the same problem: the technical foundation is broken and the previous agency was papering over it with content. Core Web Vitals failing on mobile, JavaScript-rendered content that Google cannot index, schema incomplete or duplicated, canonical tags conflicting with hreflang, crawl budget wasted on faceted navigation URLs.
Our technical SEO work starts with a full Screaming Frog crawl, a Lighthouse pass on 15 representative URL templates, a GSC coverage review for indexation errors, and a schema audit against Google's rich results eligibility. The output is a prioritised fix list with engineering effort estimates so the client can plan implementation with their dev team (or us, where we also handle implementation).
- Core Web Vitals pass as a launch-readiness criterion
- Schema audit against Google rich results eligibility
- Crawl budget optimisation for large ecommerce catalogues
- JavaScript rendering verification for React, Next.js and Vue sites
- International SEO (hreflang, geo-targeting) where relevant