ModaExpress: Maximizing Spanish E-commerce Sales with Performance PPC & Google Ads Management

About ModaExpress

ModaExpress is a vibrant online fashion retailer based in Madrid, Spain, offering a curated selection of contemporary apparel and accessories. Operating within Spain’s rapidly growing e-commerce market, ModaExpress aimed to significantly increase its online sales, expand its customer base across Spain, and optimize its digital advertising spend for maximum profitability. They sought to become a leading online destination for fashion-conscious consumers in the Spanish market.

The Challenge: Inefficient Ad Spend & Low ROAS in a Competitive Market

ModaExpress faced significant challenges with their existing Pay-Per-Click (PPC) advertising campaigns. Despite investing heavily in Google Ads, their Return on Ad Spend (ROAS) was consistently low, indicating inefficient ad spend. They struggled to effectively target their diverse audience across Spain, leading to a high Cost Per Acquisition (CPA) for new customers. Their campaigns weren’t fully optimized for mobile-first consumers, a dominant trend in Spain, and they lacked a clear strategy for leveraging advanced PPC features like programmatic advertising. They needed an expert PPC agency in Spain to drive immediate sales growth and improve their digital advertising ROI.

Our Solution: A Tailored Performance PPC & Google Ads Management Strategy for Spain

Digitaso Media developed and implemented a comprehensive Performance PPC Advertising & Google Ads Management strategy, meticulously tailored to ModaExpress’s goals and the nuances of the Spanish digital advertising market. Our approach focused on precision targeting, continuous optimization, and maximizing ROAS.

Key components of our solution included:

• In-depth Spanish Keyword Research: We conducted extensive keyword research, identifying high-intent, transactional Spanish keywords for their product catalog, including long-tail variations like “comprar vestidos de verano online España” (buy summer dresses online Spain) and “zapatos de mujer baratos Madrid” (cheap women’s shoes Madrid). We also identified negative keywords to reduce wasted ad spend.

• Advanced Google Ads Management: We restructured their entire Google Ads account, creating highly granular campaigns and ad groups. This included optimizing bidding strategies (e.g., Target ROAS) to align directly with their revenue goals and leveraging automated bidding for real-time adjustments.

• Mobile-First Ad Creative & Landing Page Optimization: Recognizing Spain’s mobile-first trend, we designed compelling, mobile-optimized ad creatives and ensured all landing pages were fully responsive, loaded quickly, and had clear, conversion-focused Calls-to-Action (CTAs). We also implemented A/B testing for continuous improvement.

• Strategic Display & Remarketing Campaigns: We launched targeted Google Display Ads to build brand awareness across relevant Spanish websites and implemented robust remarketing campaigns to re-engage users who had previously visited ModaExpress’s site, driving them back to complete purchases.

• Google Shopping Ads Optimization: We optimized their product feed and managed highly visual Google Shopping Ads campaigns, showcasing ModaExpress’s products directly in Spanish search results with competitive pricing and compelling imagery.

• Programmatic Advertising Integration: We explored and integrated programmatic advertising strategies to reach specific audience segments across Spain with personalized ad placements, enhancing efficiency and scale.

• Transparent ROI Reporting: We set up real-time performance dashboards, providing ModaExpress with clear visibility into key metrics like ROAS, CPA, conversion rates, and overall marketing ROI, ensuring full transparency and data-driven decision-making.

The Results: Driving Exceptional Sales Growth & Maximized ROI in Spain

Within 6 months of implementing Digitaso Media’s Performance PPC Advertising & Google Ads Management strategy, ModaExpress achieved remarkable, quantifiable results in the Spanish market:

• 320% Increase in Return on Ad Spend (ROAS): Our optimized campaigns delivered significantly higher revenue for every euro spent on advertising, demonstrating exceptional profitability.

• 45% Reduction in Cost Per Acquisition (CPA): By refining targeting and improving ad relevance, we drastically lowered the cost of acquiring new paying customers.

• 70% Increase in Online Sales Revenue: A substantial surge in direct sales, directly impacting ModaExpress’s top-line growth.

• 55% Improvement in Conversion Rate: More website visitors completed purchases, indicating highly effective landing pages and ad-to-page alignment.

• Expanded Market Reach: ModaExpress successfully reached new, high-intent customer segments across various regions in Spain, solidifying their market position.

• Enhanced Budget Efficiency: Real-time optimization ensured that advertising spend was always directed towards the most profitable keywords and audience segments.