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Client Profile
TechGadget Hub, a fast-growing electronics retailer facing challenges with inventory management, marketing automation, and scaling their WooCommerce store to meet surging demand. Their fragmented systems were causing operational inefficiencies and limiting their ability to launch targeted campaigns.
The Challenge
TechGadget Hub’s existing WooCommerce setup, while functional, lacked the advanced automation and integration capabilities needed for rapid scaling. Manual inventory updates led to stockouts, marketing efforts were disjointed, and they couldn’t effectively personalize customer experiences or analyze sales data in real-time. They needed an integrated, intelligent e-commerce acceleration solution.
The Solution: Digitaso Media implemented an advanced E-commerce Acceleration & Development strategy focused on integration and automation.
We optimized their WooCommerce platform and integrated it with a robust ERP system for real-time inventory synchronization. Key services included:
- WooCommerce performance optimization for speed and stability under high traffic.
- Seamless integration with a cloud-based ERP system for automated inventory and order management.
- Implementation of AI-powered recommendation engines for product personalization.
- Integration with their marketing automation platform for segmented email campaigns and lead scoring.
- Enhanced analytics dashboards for real-time sales performance and customer behavior insights.
- Optimization of product pages for improved SEO and user engagement.
The Results
Over nine months, TechGadget Hub achieved remarkable operational efficiency and sales growth:
- 35% increase in average order value (AOV) due to personalized recommendations.
- 20% reduction in operational costs through automation.
- Real-time inventory accuracy improved to 98%, virtually eliminating stockouts.
- Customer retention rate increased by 15% through targeted marketing.
- Significantly improved data visibility, enabling smarter business decisions.
Digitaso Media's integrated approach to e-commerce development was a game-changer. They provided the scalable solutions and intelligent automation we needed to not only meet demand but to truly accelerate our business.