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Client Profile
Aura Organics, a burgeoning direct-to-consumer brand specializing in sustainable skincare products.
The Challenge
Aura Organics had an existing e-commerce store built on an outdated platform. It suffered from slow loading times, a non-responsive mobile design, and a cumbersome checkout process, leading to high cart abandonment rates and stagnant sales despite strong product demand. They needed a robust, scalable platform that could handle increased traffic and provide a seamless user experience.
The Solution: Digitaso Media partnered with Aura Organics for a complete E-commerce Acceleration & Development overhaul.
We initiated a comprehensive replatforming to Shopify Plus, focusing on a mobile-first responsive design and a streamlined, one-page checkout. Our services included:
- Custom Shopify Plus development and theme customization for enhanced brand identity.
- Migration of all product data, customer information, and order history with zero downtime.
- Integration of advanced payment gateways and international shipping options.
- Implementation of Conversion Rate Optimization (CRO) best practices, including persuasive product pages and clear calls-to-action.
- Integration with their existing CRM and email marketing platforms for cohesive customer journeys.
The Results
Within six months of launch, Aura Organics experienced a dramatic transformation:
- 55% increase in overall online sales.
- 40% reduction in cart abandonment rate.
- 25% improvement in mobile conversion rates.
- Page load speed reduced by 60%, significantly enhancing user experience.
- Improved SEO visibility for key product categories, contributing to higher organic traffic.
Digitaso Media didn't just build us a new website; they delivered a high-performance e-commerce engine. Their expertise was pivotal in accelerating our growth and reaching a wider audience.