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Client Profile
Sahara Wellness, a new online retailer of natural health supplements, was struggling to gain traction on social media. Their initial paid social campaigns generated some awareness but failed to convert into sales or even high-quality leads, with potential customers abandoning carts or forms.
The Challenge
The brand needed to generate genuinely interested leads and direct sales from platforms like Facebook and Instagram, but their campaigns were underperforming, and their product pages weren’t compelling enough to drive purchases. They lacked a cohesive strategy that linked their advertising efforts to on-site user behavior and conversion goals.
The Solution: Digitaso Media devised a specialized Performance Advertising & Conversion Optimization (CRO) strategy tailored for Sahara Wellness, emphasizing paid social media and on-site user experience.
- Targeted Paid Social Campaigns: We developed highly segmented ad campaigns on Meta (Facebook & Instagram) using lookalike audiences and interest targeting to reach consumers genuinely interested in natural health. Ad creatives and copy were optimized for direct response.
- Micro-Conversion Optimization: We identified and optimized “micro-conversions” such as “Add to Cart” and “Initiate Checkout” steps, streamlining the process to reduce friction.
- Product Page & Checkout CRO: We redesigned product pages to include compelling benefits, clear social proof (reviews), and prominent CTAs. The checkout process was simplified, reducing steps and offering guest checkout options.
- Retargeting Funnels: Implemented sophisticated retargeting campaigns for cart abandoners and recent website visitors, offering tailored incentives to encourage completion of purchase.
- User Feedback Integration: Incorporated insights from customer surveys and session recordings to address specific pain points experienced by users on the site.
The Results
Within seven months, Sahara Wellness experienced a significant uplift in lead quality and direct sales:
- 70% increase in direct sales attributed to paid social media.
- 25% improvement in website-wide conversion rate.
- Lowered Cost Per Sale by optimizing ad spend and improving on-site conversions.
- Enhanced brand perception on social media due to more relevant and engaging ad content.
Digitaso Media's comprehensive approach to paid social and CRO was exactly what we needed. They brought in the right audience with their ads, and then made sure our site was ready to convert them. Our sales figures speak for themselves – a truly impactful partnership!