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Don’t let your advertising budget go to waste on unoptimized campaigns. Partner with Digitaso Media for expert Performance Advertising & Conversion Optimization (CRO) services that deliver measurable results, drive revenue, and accelerate your business growth.
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Client Profile
SwiftLogistics Corp, a rapidly growing online service for courier and delivery solutions, was investing heavily in Google Ads (PPC) to attract businesses, but their conversion rates for service sign-ups remained stubbornly low, leading to high Cost Per Acquisition (CPA).
The Challenge
SwiftLogistics was generating a significant volume of clicks, but their landing pages weren’t effectively converting this traffic into completed sign-ups. Users often dropped off at various stages of the registration funnel, indicating friction points in the user experience and a mismatch between ad messaging and landing page content. They needed an integrated strategy to optimize both their advertising spend and their on-site conversion journey.
The Solution: Digitaso Media implemented a comprehensive Performance Advertising & Conversion Optimization (CRO) strategy.
- PPC Campaign Audit & Optimization: We restructured their Google Ads campaigns, focusing on hyper-targeted keywords and audience segments, enhancing ad copy relevance, and refining bidding strategies to attract higher-intent traffic.
- Conversion Funnel Analysis: We conducted an in-depth analysis of their website’s registration funnel, identifying key drop-off points using heatmaps and session recordings.
- A/B Testing & Landing Page Optimization: We designed and A/B tested multiple variations of landing pages, focusing on clear value propositions, streamlined form fields, prominent Calls-to-Action (CTAs), and improved mobile responsiveness.
- Personalized Messaging: We aligned ad copy with specific landing page content to ensure a seamless user experience from click to conversion.
The Results
Within six months, SwiftLogistics Corp saw dramatic improvements in their key performance indicators:
- 110% increase in website conversion rate for sign-ups.
- 45% reduction in Cost Per Acquisition (CPA).
- 30% increase in qualified leads generated from paid channels.
- Improved user experience led to higher average session duration.
Digitaso Media didn't just manage our ads; they truly optimized our entire customer journey. Their integrated approach to PPC and CRO gave us insights we never had, directly leading to more sign-ups and a much healthier ROI. It was a game-changer for our growth.